Win CASH for your great idea!
The Western Classified Advertising Association and Classified Concepts want you to share your winning revenue and readership success stories with us for a chance to win a FULL PAGE spread highlighting your success story in Above the Fold Magazine, a personalized plaque award, and a grand prize of $500 cash. Simply answer the questions below before September 1, 2013. The best entries will be featured at the WCAA Conference in Palm Springs, CA September 22-25th where grand prize winners will be announced.
(Every entry will receive a $5 gift card) Enter today!
I guess that internet thing ISN’T going away.
Americans this year are likely to spend as many hours consuming content on digital devices as the combined amount of time that they devote to gazing at TV and paging through print, according to eMarketer, a research-aggregation service.
After culling through reports from more than 40 institutions, eMarketer forecasts that the average amount of time likely to be spent on digital media this year will climb to five hours and 9 minutes (5:09), as compared with 4:31 in 2012. If the prediction holds true, then the amount of time spent with digital media will for the first time surpass the roughly 4½ hours per day that Americans historically have watched television.
Newspapers show proof of entering new era
According to the Newspaper Association of America, newspaper circulation grew in 2012 for the first time in a decade due to paid digital subscriptions. The Los Angeles Times reports that newspapers generated $10.4 billion in circulation revenue in 2012, a 5% increase over the previous year. It was the first gain since 2003, as more consumers read newspaper content on desktops, tablets and cellphones. While this increase in circulation certainly isn’t making up for the overall revenue losses that newspapers have experienced over recent years, it is a move in the right direction. Read more here.
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How to Make the Most Out of Open House Weekend
Are you prepared to drive revenue and readership with this once a year opportunity? If not, we’re here to help! Take 25 minutes to learn from a newspaper that has made Nationwide Open House Weekend a huge success!
Don’t forget to grab the slideshow to share with your team.
A picture is worth a thousand words
In today’s competitive advertising market, newspaper ad representatives need to be the resource that their advertisers can’t do without. This means understanding their business and providing them with helpful information in addition to helping them with their marketing campaign. Sharing helpful tips with your advertiser will undoubtedly aid in the sales process. One example of this is in the real estate arena:
– Taking and sharing photos increases the sale price of a home
- Interior photos by 3.9%
- Exterior photos by 1.9%
– While adding photos can increase the sale price of a home, it will actually result in a longer sales cycle. This is because there is more for potential buyers to sort through. This also helps to deliver a more qualified and interested buyer.
– Brokers and photographers agree that the most important thing to do when selling a home is to de-clutter and de-personalize the home.
Are you currently supporting this information by offering your Real Estate Advertisers the ability to easily add photos to their campaign? At Classified Concepts, we specialize in supplying our newspaper partners with multimedia programs to help their advertisers sell more homes at a higher price. Contact us today to find out more about our print, online and mobile application solutions!
For industry news and fun tidbits, follow me!
Newspapers: ‘game on’ in mobile!
Smartphone penetration has hit some 125 million U.S. consumers, according to Borrell Associates, with tablets in the hands of about 50 million more. Advertisers turn to you to help them expose their goods and services to the masses. Readers turn to you for the latest and greatest information and deals. The audience is there, so what are you doing to capture this audience? I have one word for you. ENGAGEMENT.
For example, supplying your audience with a Real Estate mobile application is one thing, but incorporating user engagement tools such as mapping, sharing components, GPS search options, alert notifications, and social media tools is quite another. Give your audience what they want, and consequently, you’ll make your advertisers happy as well.
Want to know more about our reader engagement tools, such as our Home Search mobile application, Garage Sale mobile application and more? Contact us today!
At Classified Concepts, we’re more than just a multimedia partner; we help you put revenue on the map!
For multimedia industry news and fun tidbits, follow me! @aprildauzat
Phone companies earn between $60-70 billion annually on texting fees! Are you tapping into this ever-growing pool of modern communication?
If your newspaper is interested in growing younger audiences (who isn’t?) then you probably already have a solid mobile plan in place. And if you don’t, chances are you’re working hard to develop one! Classified Concepts can take any newspaper to the next level with our texting/mobile products.
Learn more great facts (at a glance) about text messaging.
Newspapers are not at a loss for words!
Over the past 9-ish years, major newspapers have decreased the length of the average article by as much as 86%. Of course, this type of change doesn’t just happen without reason. Many papers are realizing the behavioral tendencies of their readers and understanding how to best serve the valuable information they yield. Understanding that readers only spend about 20 minutes engaged in their product is key.
So what about your advertisers? Do you understand what they expect? Do you know how to keep them coming back for more? Ask them.
Classified Concepts creates compelling mobile, online and print campaigns to keep readers engaged and advertisers happy! Find out more.
For industry news and fun tidbits, follow me! @aprildauzat
Happy Holidays from Classified Concepts!
HAPPY HOLIDAYS FROM CLASSIFIED CONCEPTS!
From everyone at Classified Concepts, please accept our best wishes, and we’ll see next year.
Enjoy!
From all of us at Classified Concepts,
Peter, Jesse, April, Eric and Tina
www.classifiedconcepts.com
866.955.6277 (toll free)
info@classifiedconcepts.com
What’s working in mobile advertising — and what might work in the future
It is interesting to see the huge gap illustrated here between Mobile Usage and Mobile Advertising spend. This can suggest several things – that advertisers believe mobile advertising doesn’t work, mobile ads are extremely cheap, or, most realistically that there is still a huge adoption deficit for mobile advertising.
Contrast this with the spend on print advertising versus the limited time spent consuming print.
Classified Concepts provides an affordable way to take your classified advertising to mobile. As your readers spend more time on their mobile devices it is more important than every to be serving ads in the most appropriate arena. As the local authority on news, advertising and information you have the added advantage that you can provide the most relevant data to the mobile environment – local data from a local source. This is a great opportunity to tap into the mobile advertising void around your audience.
Is your advertising revenue shifting from print to mobile? What trends are you seeing in internet based advertising? Let us know in the comments section.
As Mary Meeker, the Queen of the Internet, made clear earlier this year, mobile is on the wrong side of a monetization gap. While consumers are spending more and more time on mobile devices, advertising revenue there is still lagging well behind traditional online — some $30 billion was spent in online advertising last year in the U.S. vs. $1.6 billion for mobile ads. Ad rates on mobile are 5 times lower than on desktop.
Advertisers are expected to chase the eyeballs to mobile, though to what extent and how quickly is unclear. Mobile presents particular challenges for advertisers because they don’t have the same retargeting tools (like cookies) that they have online, the screens are smaller, and ads have the potential to be more intrusive than on the desktop. For now, marketers are spending more on ads for smartphones than for tablets, because more people own the former than the…
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